The Apostrophe Continues to Baffle

Now I wouldn’t have thought it to be so difficult, but clearly many people don’t know where to put an apostrophe. Oh sure, I make mistakes myself when I'm flying through some of my own writing, but that's why you hire an editor.


But still, with all the eyes that must have looked at these items, the mistakes abound.

No Drink’s Allowed (sheesh)

The Most Versatile Crossover In It’s Class (ouch)

A rattlesnakes’ bite is poisonous.(Hmmm, how about a rattlesnake's bite? You know, singular, since you said it was A rattlesnake and not a BUNCH of rattlesnakes.)

So where DOES this pesky mark go? There are some pretty simple rules for apostrophe usage:

1. To show a contraction: The cat’s out of the bag.
2. To show possession: The cat’s feet are out of the bag.
3. To avoid confusion when talking about the plural of lower case letters such as there are two s’s in Mississippi.

You use an apostrophe after the plural s as shown by the Chicago Manual of Style below:

• a consumers’ group
• taxpayers’ associations
• children’s rights
• the women’s team
• a boys’ club

And Chicago Manual of Style dispenses with the apostrophe only in proper names:

• Publishers Weekly
• Diners Club
• Department of Veterans Affairs
• a housewares sale


 Hope that clears it up a bit. 

Greetings from the Crocker Art Museum

I can't believe one year could have so many changes in it. I decided to pursue my love of museums and retail management and voila! I'm now at the Crocker Art Museum in Sacramento, California. What a gorgeous and important museum. (Click the title to follow the link, and check it out for yourself!)

A huge expansion is nearing its final phase. The Museum will move into a new wing which will triple the exhibition space and more than double the size of the Museum Store. It's all very exciting. (Need I mention the amount of work that goes into opening a new store?)

Also exciting is the opportunity to affect change in a retail environment again. I love working in the nonprofit sector and doing something that contributes the the Museum's ability to move forward is rewarding work. So in this blog I hope to talk more about retail and what's happening in the retail world that will impact all of us retail folks.

I look forward to hearing from you as I build this store.