Wednesday, November 12, 2008

Which Wolf Will You Feed?

Two Wolves

One evening an old Cherokee told his grandson about a battle that goes on inside all people. He said, 'My son, the battle is between two 'wolves' inside us all.

One is Evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.

The other is Good. It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith.'

The grandson thought about it for a minute and then asked his grandfather: 'Which wolf wins?'

The old Cherokee simply replied, 'The one you feed.'

Why did I add that here today? Because today, as we read more about the election results, and the economy and the war in Iraq we are going to be torn about where to put our attention.

Let's keep our attention where it will do the most good. "Attend" to your work, family, friends and home. Make those areas grow with your attention. Feed the wolf you want to keep in your life.

Tuesday, November 11, 2008

Economic Bailout and Wooden Arrows?

With some reserves I support the bailout. No, actually, with MUCH reserve. So, I'm more than a bit horrified to find that the bailout offers an exemption to manufacturers of wooden arrows for children:

1. Sec. 503. Exemption from excise tax for certain wooden arrows designed for use by children. (Page 263)

Current law places an excise tax of 39 cents on the first sale by the manufacturer, producer, or importer of any shaft of a type used to produce certain types of arrows. This proposal would exempt from the excise tax any shaft consisting of all natural wood with no laminations or artificial means to enhance the spine of the shaft used in the manufacture of an arrow that measures 5/16 of an inch or less and is unsuited for use with a bow with a peak draw weight of 30 pounds or more. The proposal is effective for shafts first sold after the date of enactment. The estimated cost of the proposal is $2 million over ten years, according to the Joint Committee on Taxation.

Nice to know our money is so well spent!

Monday, September 22, 2008

OK, this was sent from another copywriter and I just love it. Enjoy! Copywriters rule!

Thursday, August 28, 2008

Search Engine Optimization or Are You Kidding Me?

I suppose with a title like that you'll expect that I must be a web wizard. Nope. I'm writing about this because I discovered (with the last Web site I created) that search engines couldn't find me. What the heck?

Search engine optimization (SEO) is an important aspect of growing most businesses. Now, I can't say that my business as an editor and a writer is dependent on people finding me through web searches, but there's just something about building a site and having it unsearchable that just kinda rankled me. The site that was completely in Flash. That means that all the 'parts' moved (that was annoying too, once I got beyond how good-looking it was).

One problem with Flash is that it loads v-e-r-y s-l-o-w-l-y for people on dial-up. But the huge problem is that the search engines, such as Google, Yahoo, AOL and the others, can't read the words embedded in Flash. It just reads as an image. No words. Rats.

The company offered to sell me search engine optimization, but I didn't want to pay for something can do myself. Now I have another NEW Web site. And I am working on the SEO so that all the people who will never even WANT my services can find McKenzie Bookworks.

There are some great resources out there for search engine optimization, including books and Web sites. One sterling find was the Search Engine Optimization Journal.

Wordtracker is another super tool, but you'll have to pay for its use. I think it's well worth it.

I'd love to hear from you about your Web frustrations. Feel free to email me at

Friday, August 15, 2008

What the heck?

I never thought I'd blog; it seemed like such a waste of time. But now I find that it might allow me to create some useful content and stories for people I work with. OK, and for others who just happen to find me.

So, now I find myself creating a blog page when I should be working on my taxes. Yes, taxes. Did you know you can extend your filing season for months? I have. And after losing about four hours of work because my computer died, and had to be rest to factory settings, I am once again inputting tax data into an Excel spreadsheet.

I promise I won't be using this as a diary. Nope. Not that. This will be a place of information sharing. I do hope to get your comments as I go, but I also hope you'll be gentle in the beginning.